Growth Lab

See what your business looks like on a secure website.

Website makeovers, AI-built marketing systems and Klaviyo automation, built by one operator who runs every system on his own store first.

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Website RebuildAI Marketing SkillsFunnel BuildsKlaviyo AutomationDone By The Same Person Who Runs It
Funnel anatomy

What a converting ad and funnel are made of.

Four parts, in this order. Every store I rebuild gets measured against them first, because most stores are missing one.

Schematic diagram of an advertisement card flowing into a five stage funnel, with four numbered callouts connected by thin platinum lines
  1. Hook

    The first three seconds of an ad, or the first screen of a page, name the one problem your buyer already has words for.

  2. Offer

    What they get, what it costs, what it replaces. Stated once, in plain terms, before any feature list.

  3. Proof

    Reviews, demos, numbers you can defend, and the guarantee. Placed exactly where the doubt appears, not in a wall at the end.

  4. Call to action

    One action per page, repeated, always reachable. The checkout or booking flow is measured as part of the funnel, not after it.

Website formats

Built for the way your business actually sells.

Range, not a testimonial wall. Each format has its own funnel logic, and each one ships on Shopify or as a standalone build.

  • Monochrome mockup of a skincare product page with gallery, size selector and add to cart bar
    DTC product page Shopify
  • Monochrome mockup of a tall long-form sales funnel page with video, proof blocks and pricing card
    Service funnel Long-form
  • Monochrome mockup of a coffee subscription store shown on desktop and phone with plan cards
    Subscription store Recurring
  • Monochrome mockup of a clinic booking website with a calendar widget, service list and map
    Local booking site Appointments
  • Monochrome mockup of a digital course sales page shown on tablet and phone with curriculum list
    Digital course Education
  • Monochrome mockup of a software lead generation page with a short form and dashboard screenshot
    B2B lead page Lead capture

Who I am

One operator, not an agency. I run the same audit-and-rebuild process on client stores that I run on my own.

Years of hands-on reps building, breaking and rebuilding my own store taught me what moves revenue and what only looks busy. Every system I sell exists because I needed it first.

You work with the person doing the work. Decisions come from your data, not from a deck, and the skills get handed to your team so you are not renting them forever.

Speed
No account managers, no handoffs. Scope on Monday, work in progress by Tuesday.
Data first
Rebuild decisions come from your analytics, order data and customer language.
Skill transfer
Custom AI skills and documented systems your team keeps running without me.
Cost
One operator's rate, not agency overhead, for the same deliverables.

Apply for a rebuild.

Leave your email and I will reply with the intake questions and the current start date. No newsletter, no drip sequence.

The address you run your store from.